Group Brand / 集團品牌
As new fashion brand featured youth and romantic vigor, Fiona Chen has enjoyed a global vision from the very beginning of its establishment. With top designer team made up of talents from both China and western countries, Fiona Chen keeps making commitment to creation of a new fashion combining superior quality, elegance, fun and freshness from the design, production, promotion and marketing of product.
Brand Concept / 品牌理念
Fiona Chen aims to create fashionable and delicate image for ladies with outstanding self-awareness and taste.
Fiona Chen is a brand originated from the concept of reversion. It strives to reverse to oriental fashion from western fashion through combination of European fashion concept and taste for fashion with the figure of Chinese women, reverse the fashion to our mind through deep rooting the style creation in women’s minds, reverse women to a status of nature, gentleness and niceness through freeing them form the reality and allowing them to explore who they really are.
Fiona Chen creates a fashion of fun through combination of diverse colors, unique cutting and funny pattern.
Design Concept / 設計理念
Its appreciation for modern art and street style has been applied to the design of color and pattern to create a special yet funny design aesthetics in which the personality can be given a full play. In addition, independence and various tastes for fashion of Chinese young ladies can be well perceived from the mixed and delicate fashion created by Fiona Chen through integration of new technology and traditional design, personality, unique style, delicate and fantasy details.